Everything we do is part of your marketing process and each element of it feeds into one another. But without an overall strategy, each area, whether it is design, development or SEO/PPC could be pulling in different directions, not offering the best return on the money you spend. We can create a strategy and implement it for you in order to meet your business goals.
What We Do
In creating a marketing strategy we will work with inputs from you, our designers and developers and our partners in SEO and PPC. Starting with your business goals we can define ways of achieving those goals and more importantly how we can measure whether they have been achieved or not. This strategy will be set but the tactics we use to achieve it can be fluid and flexible, allowing us to tailor them to your needs.
How We Do It
In developing a marketing strategy the key element is in setting the objectives and this requires your input. We can not and should not set your business goals for you, we can offer guidance and our thoughts on what is feasible but you are the source of this work and the objectives must come from that source.
The process we follow is:
- Defining the Objective – Setting the purpose or goal of the work
- Outlining the Strategy – Setting out how we will achieve that objective
- Listing the Tactics – Brainstorming the tools, platforms, channels and techniques we can use in supporting that strategy.
These may include:
- Speed Optimisation
- Website Redesign and development